Head of Communications & Marketing

Head of Communications & Marketing
Nairobi, Kenya

Credable is transforming financial services in emerging markets with its best-in-class Digital Banking Platform. We help partners launch financial products by embedding them into digital channels their customers already use.

The result is a win-win-win for partners, customers, and Credable. Having deployed across multiple markets in Africa, we’ve proven our platform meets a critical need and is driving us toward our core objectives:

• Democratizing financial services by reaching over 500 million people.
• Becoming the most trusted source of data in emerging markets.

The Role

Credable Group is seeking a dynamic and strategic Head of Communications & Marketing to define and elevate our brand voice across all external touchpoints. This role will be instrumental in shaping how we engage with our key stakeholders—partners, customers, and investors—through compelling storytelling, consistent messaging, and high-impact marketing initiatives. The ideal candidate will be responsible for crafting and executing a cohesive communications and marketing strategy that aligns with Credable’s vision as a leading fintech innovator.

As a core part of the leadership team, this role requires a blend of creativity, strategic thinking, and executional excellence. From developing our content calendar to managing brand visuals, orchestrating industry events, and refining our social media presence, the Head of Communications & Marketing will ensure that our messaging is not only consistent but also deeply resonates with our audience. This is a hands-on role for a marketing leader who thrives in fast-paced environments and is eager to build a strong brand presence for a growing fintech company.

Key Responsibilities

• Develop and execute a comprehensive communications and marketing strategy to engage external stakeholders, including partners, customers, and investors.
• Shape and refine Credable Group’s brand voice, ensuring consistency across all platforms, including press releases, social media, and thought leadership pieces.
• Oversee content creation and marketing materials, managing a structured content calendar that aligns with business objectives.
• Lead social media strategy and execution, optimizing our presence across platforms to drive engagement and brand awareness (includes website, social platforms, blogs, et al)
• Manage public relations and media outreach, building relationships with industry journalists and securing positive press coverage.
• Organize and oversee events, webinars, and industry conferences to strengthen Credable’s visibility and network.
• Collaborate with internal teams (product, sales, and leadership) to ensure messaging aligns with business priorities and market positioning.
• Track and analyze marketing performance metrics, using insights to refine strategies and optimize marketing efforts.

Person Specification

Required

• 3 to 5 years of experience in marketing, communications, or a related field, preferably in fintech, financial services, or startups.
• Strong understanding of brand development, content strategy, and digital marketing trends.
• Experience with key marketing tools, such as HubSpot, Google Analytics, SEO tools, and social media management platforms.
• Proven ability to craft compelling narratives and produce high-quality written and visual content.
• Strong event planning and stakeholder engagement skills, with experience organizing conferences or webinars.
• A proactive, hands-on leader with excellent project management and execution abilities.
• Bachelor’s degree in Marketing, Communications, Business, or a related field (relevant certifications in digital marketing or PR are a plus).
• Deep knowledge and strong relationships within the Fintech Industry is a plus, but not required

We’re thrilled to have you join us as we reshape the financial landscape in emerging markets.

We believe in equal opportunities, we welcome applications from diverse backgrounds.